What I’ve learned in training and performing improv — the trust, the character-building, the empathy – all sounded familiar to the principles I’ve learned throughout my career as a content strategist and a marketer.
It’s a piece of advice I’ve often heard in regard to dating and relationships, but I think it’s worth remembering, and sharing, when it comes to content marketing: Just Be Your Great, Big, Wonderful Self.
Considering running Facebook timeline post promotion to increase fan engagement on your Facebook page? This infographic from WooBox.com offers a few easy-to-implement ideas to get you started:
One of my favorite tools that I keep in my digital marketing toolbox is Canva. Canva is a really easy to use platform for creating awesome graphic designs. It’s a great website for those small to mid-size businesses that don’t have a graphic designer in house (or even on speed dial). All it takes isContinue reading “Friday Favorites: Canva Graphic Design Tool”
Many digital marketers include Facebook in their marketing toolbox. As one of the most well-known social networks, you’d be hard-pressed to not find a brand or a business without a presence on the site. If you’re preparing to set up a Facebook presence for your small business, you have one of two options: a FacebookContinue reading “Facebook Group vs. Page: Which is right for your small business?”
You’ve got a blog and you’ve got a social media following. For all intents and purposes, you’ve got a dynamic digital marketing toolbox at your fingertips. Social media and small business blogs have something of a symbiotic relationship. One can be used to feed the other and vice versa. Consider this scenario You run aContinue reading “How to tie your blog and your social media following together”
In a previous blog post, Should you create a blog for your small business, I talked about why you would want to create a blog for your small business. In this post, I’ll talk about how to come up with things to write about. Darren Rowse, who is an amazing writer and blogger on his own site,Continue reading “How to Come up with Blog Post Ideas for your Small Business Blog”