It’s a piece of advice I’ve often heard in regard to dating and relationships, but I think it’s worth remembering, and sharing, when it comes to content marketing: Just Be Your Great, Big, Wonderful Self.
You’ve got a blog and you’ve got a social media following. For all intents and purposes, you’ve got a dynamic digital marketing toolbox at your fingertips. Social media and small business blogs have something of a symbiotic relationship. One can be used to feed the other and vice versa. Consider this scenario You run aContinue reading “How to tie your blog and your social media following together”
In a previous blog post, Should you create a blog for your small business, I talked about why you would want to create a blog for your small business. In this post, I’ll talk about how to come up with things to write about. Darren Rowse, who is an amazing writer and blogger on his own site,Continue reading “How to Come up with Blog Post Ideas for your Small Business Blog”
Blogs were once notorious for being the sounding boards for zealots and conspiracy theorists; however, now blogs are one of the most useful and least expensive ways to add marketing value to a small business. Here’s how. If you’re like most businesses, you have a standard, transactional website that includes hours of operation, costs, FAQs,Continue reading “Should you create a blog for your small business?”