Friday Favorites: Canva Graphic Design Tool

One of my favorite tools that I keep in my digital marketing toolbox is Canva. Canva is a really easy to use platform for creating awesome graphic designs. It’s a great website for those small to mid-size businesses that don’t have a graphic designer in house (or even on speed dial). All it takes isContinue reading “Friday Favorites: Canva Graphic Design Tool”

Facebook Group vs. Page: Which is right for your small business?

Many digital marketers include Facebook in their marketing toolbox. As one of the most well-known social networks, you’d be hard-pressed to not find a brand or a business without a presence on the site. If you’re preparing to set up a Facebook presence for your small business, you have one of two options: a FacebookContinue reading “Facebook Group vs. Page: Which is right for your small business?”

How to tie your blog and your social media following together

You’ve got a blog and you’ve got a social media following. For all intents and purposes, you’ve got a dynamic digital marketing toolbox at your fingertips. Social media and small business blogs have something of a symbiotic relationship. One can be used to feed the other and vice versa. Consider this scenario You run aContinue reading “How to tie your blog and your social media following together”

How to Come up with Blog Post Ideas for your Small Business Blog

In a previous blog post, Should you create a blog for your small¬†business, I talked about why you would want to create a blog for your small business. In this post, I’ll talk about how to come up with things to write about. Darren Rowse,¬†who is an amazing writer and blogger on his own site,Continue reading “How to Come up with Blog Post Ideas for your Small Business Blog”

Should you create a blog for your small business?

Blogs were once notorious for being the sounding boards for zealots and conspiracy theorists; however, now blogs are one of the most useful and least expensive ways to add marketing value to a small business. Here’s how. If you’re like most businesses, you have a standard, transactional website that includes hours of operation, costs, FAQs,Continue reading “Should you create a blog for your small business?”

Why hire a digital marketer?

As a business owner, you’re juggling a lot of things: Revenue, profits, staffing, marketing, etc. There always seems to be more tasks than there are hours in the day. How your website works and how it performs may not be top of mind every day for most business owners. However, in the age of socialContinue reading “Why hire a digital marketer?”