I am the Director of Content Operations and Visibility at Endeavor Business Media, where I support more than 150 trade journalists across 90+ brands in implementing smart, effective SEO and GEO practices. I oversee newsroom training sessions for editors and collaborate with departments across the company—from content to marketing—to ensure SEO is embedded into everything we do.
In addition to managing Endeavor’s SEO strategy, I’m also responsible for metrics reporting. I use my deep knowledge of website analytics to help teams interpret their data and make informed, strategic decisions that drive results.
With over 20 years of experience in B2B media SEO, I’ve had the opportunity to speak at industry-leading events such as AM&P’s Amplify Conference, several of ASBPE’s Annual Conferences, and the upcoming News & Editorial SEO Summit (NESS) in October 2025.
I’m also certified in Google Analytics, a tool I rely on daily to turn complex data into actionable insights.
My Specialties:
- Search Engine Optimization
- Google Analytics
- Search Engine Marketing
- Website development
- Website migrations
- Content strategy
- E-Mail Marketing
- Social media
- Online Community Management
- Writing: Press Releases, Blog Posts, Social Media content
A little bit more about me
I got the writing bug in high school, took it to college, where I received my Bachelor’s degree in Journalism. I’ve worked in the publishing industry for more than 25 years.
I live in the Chicago area. I enjoy spending my free time walking my dog. I also like hiking and performing improv with a local group.
Erin A. Hallstrom: The SEO Voice for B2B Media & Trade Journalism 